TIP OF THE WEEK TO GROW YOUR BUSINESS
Diagnose Before Prescribing
You must understand all your prospects pains, problems, challenges and needs before you can sell them your services.
In the sales process, you need to discover what your
prospect will buy, why they will buy it and under what conditions. To do this,
you must first understand the importance of asking questions and listening.
ASKING QUESTIONS
- If you ask enough of the right questions throughout your interview process you will likely get an order.
- Use questions to encourage people to talk and to clarify your understanding of what they really mean.
- Ask open ended questions to avoid “yes” and “no” responses.
LISTENING
- Begin listening from the very first word and give that person your undivided attention.
- Focus on what the prospect says. Avoid trying to figure out what the person is going to say or what you are going to say in return so that you don’t miss what he or she actually says.
- Get your whole body involved in listening and show that you are truly paying attention. Look the person squarely in the eye. Use facial expressions and other nonverbal clues to show that you not only hear but accurately understand what they are saying.
Treat the initial dialogue with the prospect more like an
interview - Your initial meeting should focus on understanding your prospect's
business situation, listening more than talking, and then illustrating how your
firm is unique and can eliminate the pains they've been experiencing. With the
right questions, many prospects will walk right into the sale.
Talk with prospects and customers, or conduct research if
you have the time, budget and opportunity. Uncover their true wants and
needs – you’ll learn a great deal about what you can deliver to solve their
problems and beat your competitors.
For more information on how to effectively listen and ask
questions to increase your closing ratios, please contact GGR International at 832-403-3339 or www.ggrinternational.com.
Kind Regards,
Sherry
Kniffen
Head of Training and Learning Development
DL : 832 431 4201 (USA) l M : 832 217
9527(USA)