The Bucket Principle

In our end of day meeting today, we were discussing how to build a pipeline and I used an analogy I would like to share that is the Bucket Principle.

Lead sourcing is a lot like filling your bucket with water. Depending on the size of your potential market represents the size of your bucket and the number of leads you have represent the water...less leads, less water!!!  Catch my drift?

Imagine now you line up a bucket for every stage in your sales process! If you have a good sales process you will know the closing ratio for each stage and how it will reflect the size of your bucket, each bucket should become smaller at each stage.

Now that you have your buckets in order, you need to start pouring the water from one bucket to the other.  Think about the pouring of the water and how it reflects how you or your teams handle that stage of the sale process. Are you sloppy at chasing leads or at the proposal stage? How much water do you really transfer from one bucket to another? Do you see where your holes are?  

If you are losing water, don't panic we can help! Through CRMs, Sales Training and/or Consultancy, GGR is your complete solution provider to help your water flow smooth and evenly into each bucket stage.

Get with us today and let GGR help you fill those holes!